Affordable Image Editing For The Mac User.

Recently I was invited to test a couple of new photo editing apps, Intensify Pro and Snapheal Pro, produced by the folks over at MacPhun.

First off, I have to mention that these apps are Mac only, so for you PC users you can stop reading now. Second, this isn’t going to be an in-depth review, that will come later. This is strictly a first impressions introduction to Intensify Pro, with a similar introductory review of Snapheal Pro soon to follow.

  Intensify Pro. 

In short, this app allows even the beginner photographer to quickly and easily add some “Pop” to their photographs. From mild to wild I was able to add more drama, more detail, more Wow, to the photographs I edited using this app.

The app offers RAW image support, and runs as both a stand-alone or as a plugin for Lightroom, Aperture, and Photoshop.

A few notes from my limited testing.

Installing the app.

The install process is pretty straight forward, with one exception. When opening the program as a stand-alone, which you must do the first time before you can install it as a plugin, there was no obvious prompt to select an image to edit and no obvious user interface. To me it just appeared to open another Finder window (this may have been more obvious to someone more tech savvy than myself). A quick email to Macphun, I had a response within 10 minutes, cleared this up for me. This “second Finder window” is where you need to locate and select an image from your hard drive, and then the app will fully open. I’ve been assured a more intuitive initial interface is in the works for a future update.

Once you’ve selected your image file and the app is fully open for the first time, you’re then prompted to purchase, continue your trial, or activate the app. During this process is also when you can opt to install it as a plugin for whatever your image editing software of choice is. In my case, Lightroom 5. From within Lightroom you access it as you would any other LR plugin.

Let the games begin.

Using the app is very very intuitive, especially if you only use the installed presets. And there is a long list of presets to be found on the right side panel once the app is open, I’ve only played with a few. Universal Improver and Better Landscape have become quick favorites. A word of caution is advised here. I found Better Landscape to be anything but when I first applied it. At least it wasn’t “Better” on the images I used it on. However, clicking on the drop down arrow just to the left of the preset title(they all have this arrow) and adjusting the revealed opacity slider made all the difference.  Left at 100% it made my eyes hurt. It looked like HDR gone horrible wrong. Setting the slider to around 20%-30% did the trick, adding a nice bit of “Pop” to the image while alleviating the eye pain.

My advice would be to play with the opacity slider before passing final judgement on any of the presets. Some, like Universal Improver and HDR Vivid worked quite well on several images straight out of the box at 100%. Others, not so much. At first glance it would be very easy to write them, and the app in general, off as unusable if all you did was click on a preset and leave it at the default settings. Considering the potential of this app, and its relatively low cost of $59.99(US), that would be a shame.

Along with a long list of default presets, you can create your own custom presets too. If you’re the type that likes more control over your image enhancements, you can skip the presets and select “Adjust,” at the top and manually enhance your images to your liking. Clicking “Adjust” replaces the preset panel with an adjustment panel very similar to Lightroom’s, starting with Color Temp at the top and finishing with Vignette.

I have only played with the Presets so far, having only briefly looked at the Adjustment panel. That will be addressed in a future, more in-depth review.

Overall, I’m impressed with the ease of use, the price, and most importantly, the results. Stay tuned for my brief introduction to Snapheal Pro, as well as a more in-depth review of both software products once I’ve had a chance to really put them through their paces.

Here are a few Before and After images that have been edited in Intensify Pro using nothing but one of the presets, with the opacity adjusted to achieve the desired look.

And now the disclaimer.

Along with the invitation from MacPhun to test their software, I was also invited to become an affiliate. The software was provided to me at no cost, and each of the clickable links in this post, as well as the Intensify Pro banner in the sidebar are all affiliate links. What this means is, I get credit for each time a link is clicked, and I earn a commission on each sale made through any of these links.

In all honesty(believe me or don’t, thats up to you), I would much rather earn money though the sale of prints, than as a shill for some company who’s product I think it crap. If I don’t believe a product is any good, you won’t be reading about it here. I’ve got better things to do with my time, like making more of the spectacular photographs that brought you here in the first place ;-), than to write a review telling you how crappy I think a product might be.

6 thoughts on “New Image Editing Software For The Mac User.

    1. Thank you Beth. I guess I’ll have to keep them around. All of them were just random photos I grabbed to run through this new app. I wanted to pick photos that I haven’t done anything with previously. Other than the old Chevy, which I just haven’t gotten around to yet, the other two are actually images that “didn’t make the cut” from earlier shoots. Not because I thought of them as bad or anything, just not as good as the ones that I’ve already shared.

      So on behalf of these photos, who’s lives you’ve likely spared, thank you 😀

        1. Beth, it is your opinion that matters. Yours, and everyone else’s. Sometimes my idea of what the good photos are from any given shoot, the ones worth keeping, is surprisingly different than what my fans/followers/viewers is. There have been plenty of times that I thought photos, like these for instance, were mediocre or not worth showing. And then someone like you comes along and says how much they like them.

          And that has saved several photos from the trash. 🙂


    1. Thanks Paula, that is exactly the look I want. This program has a lot in common with Nik Color Efex, with a bit less power and control. There’s nothing like Nik’s control points for instance. But this is perfect for the Mac user, who really doesn’t want to spend a ton of money on post processing software, yet still be able to easily add a little “something extra” to their photos.

Comments and thoughtful critiques are always welcome.

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