SOOC.

Confessions of a (former) die-hard RAW shooter. Day after day my Fujifilm X-T2 amazes me with the images I’m able to produce, especially the straight out of camera (SOOC) jpegs. Case in point, this wonderful winter scene captured using the wonderful film simulations built into the camera. With my camera set to capture both RAW… Read More

Full Frame vs Crop Sensor, Does It Really Matter?

So you think you need to move up to a full-frame sensor camera?  May I ask why?  Is there something your current APS-C, or “Crop” sensor camera doesn’t do that a camera with a full-frame sensor will?  Is it because all of the “experts” on the interwebs say that you should? (Yes there are good… Read More

Why Choose Fuji?

Because they listen. I mean really listen. When customers request new features, they listen by releasing a constant stream of firmware updates to both new(er) as well as existing older model cameras. I’m not just referring to adding these new features to future models either. Besides image quality, one of the things Fuji is known… Read More

The X Factor.

I’m done with Canon. After a long run and many great experiences, I’ve parted ways with my Canon cameras and lenses. This is something that I never thought I would do. I loved the image quality I got from every Canon camera from my first 40D to the 5D MkIII that until recently had been… Read More